Rolex Datejust 31 Oyster Silver Dial – Ref. 78274 (2000)

Rolex watches: new, pre-owned and vintage

A wide selection of Rolex watches certified and guaranteed by Prezioso Parma. New, pre-owned and vintage models — from the great classic to the collector's piece — each one verified for authenticity.

Since 1905, the icon of watchmaking

Founded by Hans Wilsdorf in 1905 and now based in Geneva, Rolex is the most recognisable brand in the world and a byword for precision, reliability and prestige. Two inventions wrote its history: the waterproof Oyster case of 1926 and the Perpetual self-winding rotor of 1931, the foundations of every modern Rolex.

Certified as a Superlative Chronometer, every Rolex combines robustness with attention to detail. This is also why the brand dominates the pre-owned luxury market, where the most sought-after models retain — and often increase — their value over time.

The most sought-after Rolex models

• Submariner and Sea-Dweller — dive watches par excellence.
• Cosmograph Daytona — the legendary chronograph, among the most desired in the world.
• GMT-Master II — the second time zone, a travellers' icon.
• Datejust and Day-Date — classic elegance, from steel to gold.
• Explorer, Explorer II and Oyster Perpetual — the essence of Rolex style.
• Yacht-Master and Sky-Dweller — sportiness and refined complications.

Buy and sell Rolex at Prezioso Parma

For over twenty years we have specialised in trading pre-owned, vintage and new Rolex watches. Every watch is selected and guaranteed authentic, with condition, box and paperwork verified where available. Would you like to sell your Rolex or trade it in? We offer an immediate, competitive valuation, prompt payment and complete discretion.

Thanks to our extensive stock and international network, we can also source the reference you are looking for. Showroom in Parma and insured shipping throughout Italy and abroad, with appraisal and servicing available.