My journey

My adventure in the world of watches began between 1998 and 1999, while I was working as a waiter in the family trattoria. At that time I met Mr Majid, a leading figure in the Italian watch trade. During the trade fairs in Parma, he and his family would often come to eat with us, and a friendship grew from there. Seeing my interest and my aptitude for selling online, Majid offered me a deal: he gave me three watches on consignment, to sell at my own pace and pay for afterwards.

With determination and passion, at the age of twenty I began to devote myself entirely to this new world. Before selling, though, I knew I had to understand every product thoroughly, studying it down to the last detail. I started selling those first watches on eBay, using an account that until then had served a completely different purpose. My passion caught fire and, once the first models were sold, I obtained more watches to sell on consignment, since I did not yet have the resources to buy them outright.

My business grew step by step: I would sell three watches, pay for some and receive others. In 2005, after four years of trading, I opened my first representative office, marking the official start of my professional career. The following year I opened my first shop open to the public in Via Cavour, Parma, and began taking part in events, auctions and international fairs, measuring myself against colleagues from all over the world.

In 2014 I became a court-appointed expert witness for the Court of Parma, working with the public prosecutor's office, and in 2020 I was appointed a Judicial Police Officer. These milestones, together with my registration on the roll of watch experts and appraisers, consolidated my career and strengthened my reputation in the sector, built on the values of fairness and integrity.

In 2017 I opened a new shop in Via Repubblica, marking a further expansion of the business. Today we manage a significant stock of watches and have built a solid international network of clients, always keeping professionalism and reliability at the centre. Since 2013 we have also taken part in Mercanteinfiera, a prestigious event that has been an important step in our growth.

The Prezioso boutique has opened its new location in Forte dei Marmi, consolidating the brand's presence in the contemporary luxury landscape.
The new space, in the heart of the town, has been designed to offer an exclusive experience dedicated to enthusiasts of watches from the greatest watchmaking maisons and of iconic bags by Hermès and Chanel.

The opening marks a significant step in the development of Prezioso, which continues to stand out for its careful selection of certified and guaranteed high-end pieces, combined with attentive, personalised service.
The boutique is distinguished by a refined setting and by an approach focused on quality, authenticity and celebrating excellence in watchmaking and high-fashion leather goods.

With this new opening, Prezioso becomes a landmark in Forte dei Marmi for those seeking a superior purchasing experience, founded on expertise, transparency and attention to detail.