Time is precious
A path shaped by taking part in the most important watch industry events in Italy and abroad, where expertise and careful selection have defined our identity.
Active on the leading digital platforms in Italy and across Europe, Prezioso today offers experience and exclusivity, welcoming its clients to its boutiques in Parma and Forte dei Marmi and to a workshop of excellence, providing specialist watch care, repair and servicing.
Our selection of watches
An exclusive selection of the finest timepieces from the most prestigious Maisons.

Rolex Explorer I – Reference 114270 (2004)
Price on requestThe Rolex Explorer I reference 114270 is one of the most essential tools in the Rolex catalogue: a 36 mm Oyster case, a black dial with the classic 3-6-9 layout and a smooth bezel. Measured proportions and outstanding legibility, with nothing superfluous....

Rolex Submariner Date – Reference 16610 (1999)
Price on requestThe Submariner 16610 is a classic among dive watches and strikes a rare balance between function and style. This 1999 example has the 40 mm Oystersteel case, black aluminium bezel insert and the Caliber 3135, the benchmark for Rolex sports models for...

Rolex Sea-Dweller 16600 – Ref. 16600 (2000)
Price on requestThe Sea-Dweller 16600 is an icon of the deep: professional specifications in a 40 mm format, with no Cyclops lens on the crystal. Water-resistant to 1220 metres (4000 feet), it is driven by the Caliber 3135, one of the most dependable movements...

Rolex Submariner “Kermit” – Ref. 16610LV (2005)
Price on requestThe Submariner 16610LV, nicknamed the “Kermit”, was introduced in 2003 for the fiftieth anniversary of the Submariner line. This 2005 example features the distinctive green aluminium bezel insert and the “Maxi” dial, with larger hour markers for better legibility. The proven Caliber...

Rolex GMT-Master II “Pepsi” – Ref. 126710BLRO (2020)
Price on requestThe GMT-Master II 126710BLRO pairs the line's historic design with the manufacture's latest mechanics, carrying the unmistakable red and blue “Pepsi” bezel in Cerachrom ceramic. A dual-time icon read in a contemporary key. The reference is driven by the Caliber 3285, with...

Patek Philippe Nautilus – Ref. 5711/1A-010 (2012)
Price on requestThe Patek Philippe Nautilus 5711/1A-010 is one of the most iconic luxury sports watches ever made: designed by Gérald Genta in 1976, it remains among the most coveted models in haute horlogerie. This 2012 example carries the signature blue-grey gradient dial, which...
Exclusive bags and accessories
A selection of leather goods from the most prestigious Maisons.

Hermès Kelly 20 Desordre Sellier Craie — Epsom, Gold, 2023
Price on requestThe disorder is deliberate. The flap is cut on the bias, asymmetric at the front, with the mini wallet pouch appliquéd to one side: the Desordre takes the most classic Kelly of all and breaks it up, with the controlled irony Hermès...

Hermès Kelly 20 Desordre Sellier Craie — Epsom, Gold, 2023
€21.000,00The disorder is deliberate. The flap is cut on the bias, asymmetric at the front, with the mini wallet pouch appliquéd to one side: the Desordre takes the most classic Kelly of all and breaks it up, with the controlled irony Hermès...

Hermès Kelly 20 Desordre Sellier Craie — Epsom, Gold, 2023
€25.000,00The disorder is deliberate. The flap is cut on the bias, asymmetric at the front, with the mini wallet pouch appliquéd to one side: the Desordre takes the most classic Kelly of all and breaks it up, with the controlled irony Hermès...

Hermès Kelly 20 Desordre Sellier Craie — Epsom, Gold, 2023
€14.000,00The disorder is deliberate. The flap is cut on the bias, asymmetric at the front, with the mini wallet pouch appliquéd to one side: the Desordre takes the most classic Kelly of all and breaks it up, with the controlled irony Hermès...

Hermès Kelly 20 Desordre Sellier Craie — Epsom, Gold, 2023
€16.500,00The disorder is deliberate. The flap is cut on the bias, asymmetric at the front, with the mini wallet pouch appliquéd to one side: the Desordre takes the most classic Kelly of all and breaks it up, with the controlled irony Hermès...

Hermès Kelly 20 Desordre Sellier Craie — Epsom, Gold, 2023
€2.500,00The disorder is deliberate. The flap is cut on the bias, asymmetric at the front, with the mini wallet pouch appliquéd to one side: the Desordre takes the most classic Kelly of all and breaks it up, with the controlled irony Hermès...
The brands we deal in
We select watches and leather goods from the world's most prestigious manufactures.
Our expertise at your service
Over 20 years of expertise in fine watchmaking: from purchase to appraisal, through to restoration.
Sale
A carefully curated selection of watches, from the great classics to the most sought-after models.
Purchase
We buy your watch with a transparent valuation and prompt payment.
Valuation
Competitive estimates based on current market analysis.
Expert appraisal
Professional reports on authenticity and condition.
Servicing
Cleaning, mechanical overhaul and inspection of wear-prone parts.
Repair Workshop
Specialist restoration carried out by expert hands.
Where to find us
We welcome you to our two boutiques for a private, discreet and unhurried consultation.

Forte dei Marmi
- Via Giuseppe Mazzini 14B, 55042 Forte dei Marmi (LU)
- Mon–Sun 10:00–13:00 / 17:00–20:30
- +39 0584 357473
- +39 334 379 4454

Prezioso Lab Parma
- Piazzale Cervi, 7, 43121 Parma PR
- Mon–Fri 10:00–13:00 / 14:00–19:00 | Thu 10:00-13:00 / 14:00-16:00
- +39 0521 676758


































